The Financial Fallout of Disney's Female-Centric Star Wars Strategy

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Explore the financial repercussions of Disney's decision to turn Star Wars female-centric, impacting not only the entertainment giant but also third-party licensees like Hasbro and Ubisoft. Discover how this controversial move has led to financial setbacks and brand collapses across the industry.

Disney's Acquisition of Lucasfilm

⏰Disney's acquisition of Lucasfilm remains a financial loss after more than a decade.

⏰Third-party licensees like Hasbro and Ubisoft are also facing financial setbacks from their investments in Star Wars.

Forbes Article on Disney's Struggle

⏰Forbes article highlights Disney's struggle under Iger's leadership and praise for his ROI achievements.

⏰Disney's 67-page presentation aimed to sway stockholders in support of Iger against activist investors.

⏰The presentation boasted about the high ROI from franchises acquired by Disney during Iger's tenure.

Financial Losses and Shareholder Impact

⏰Disney has not made enough profit from Star Wars to recoup the billions spent on acquiring Lucasfilm and other ventures.

⏰The failure of the Willow series and other Lucasfilm projects further exacerbated Disney's financial losses.

⏰Shareholders may have made a different decision if they had access to the true financial numbers before the acquisition.

Impact on Third-Party Licensees

⏰Turning Star Wars female-centric resulted in brand collapse affecting various companies.

⏰Gina Carano's fan favorite character was promptly fired, leading to a flop in the third season of The Mandalorian.

⏰Hasbro's focus on licensed IP like Star Wars led to neglect of their own brands, causing problems in recent years.

FAQ

What is the financial impact of Disney's acquisition of Lucasfilm?

Disney has not made enough profit from Star Wars to recoup the billions spent on acquiring Lucasfilm and other ventures.

How has turning Star Wars female-centric affected brand collapse?

Turning Star Wars female-centric resulted in brand collapse affecting various companies.

Why did Hasbro face problems in recent years?

Hasbro's focus on licensed IP like Star Wars led to neglect of their own brands, causing problems in recent years.

What led to the flop in the third season of The Mandalorian?

Gina Carano's fan favorite character was promptly fired, leading to a flop in the third season of The Mandalorian.

What was highlighted in Forbes article about Disney's struggle?

Forbes article highlights Disney's struggle under Iger's leadership and praise for his ROI achievements.

How did the failure of the Willow series impact Disney's financial losses?

The failure of the Willow series and other Lucasfilm projects further exacerbated Disney's financial losses.

What impact did Disney's 67-page presentation have on stockholders?

The presentation aimed to sway stockholders in support of Iger against activist investors.

Why might shareholders have made a different decision before the acquisition?

Shareholders may have made a different decision if they had access to the true financial numbers before the acquisition.

What financial setbacks are third-party licensees facing?

Third-party licensees like Hasbro and Ubisoft are also facing financial setbacks from their investments in Star Wars.

Why are gamers boycotting AAA games related to Star Wars?

Gamers are boycotting AAA games due to developer's decisions.

Summary with Timestamps

💰 0:54Financial struggles persist for Disney and third-party licensees due to mismanagement of Star Wars brand.

⭐ 4:13Disney's acquisition of Lucasfilm under Iger led to financial challenges and internal conflicts.

💰 7:33Disney's acquisition of Lucasfilm proved to be a financial disaster, leading to significant losses over the past decade.

💥 11:10Shift to female-centric Star Wars led to brand collapse affecting Hasbro and others, with focus on licensed IP.

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