Revolutionizing Shower Care Essentials: A Dragon's Den Success Story

What sets the shower care products apart from competitors?

The products are free of sulfates, silicons, fragrance, and parabens, making them unique in the market.

How long does the product last and how easy is it to install?

The product lasts between 3 to 6 months and can be easily installed in just 2 minutes.

What is the current sales volume of the products?

Approximately 20,000 units of the product have been sold, indicating a strong market demand.

What challenges do the entrepreneurs face in terms of product differentiation?

The entrepreneurs struggle to find uniqueness in their products and protectability from competition.

Why is the company valuation of 5 million considered high?

The company lacks unique selling points to justify the high valuation, raising concerns among investors.

What is the equity offer proposed by the dragon investors?

The dragons offer full investment for 15% equity, significantly higher than the entrepreneurs' initial offer.

How do the entrepreneurs plan to negotiate the equity deal?

The entrepreneurs face a dilemma of accepting the high valuation or negotiating further for better terms that align with their business goals.

What innovative equity structure do the entrepreneurs propose?

The entrepreneurs suggest a buyback option and flexible structuring, aiming to create a win-win situation for both parties.

How does Steven Bartlett's bid differ from other dragons?

Steven undercuts fellow dragons with a 10% bid and is open to negotiating a 7.5% deal, showcasing his strategic approach.

What unique equity offer do the entrepreneurs propose?

The entrepreneurs offer 3% equity initially and an additional 3% upon investment repayment in 12-18 months, demonstrating their commitment to long-term success.