The retail industry has undergone significant changes over the centuries, from personalized service in the 16th century to the use of customer data and online platforms in the modern era. This article explores the impact of data on retailers and the shift towards online shopping, as well as the importance of creating a great brick-and-mortar experience for customers.
How has the pandemic affected big chain retailers in America?
The pandemic resulted in the closure of 8,700 stores by big chain retailers in America in 2020.
How does Nike use customer data for product development?
Nike uses customer data from its apps to inform product development and store placement.
What are some brands that utilized Shopify for direct-to-consumer selling?
Brands like Heinz and Lint utilized Shopify to sell their products directly to consumers.
What is the forecast for online purchases in China?
China is forecasted to have half of all purchases made online by 2021.
How can in-store data help retailers improve sustainability and profit margins?
In-store data can help improve stock control, reducing waste and improving sustainability and profit margins.
The retail industry has undergone significant changes over the centuries, from personalized service in the 16th century to the use of customer data and online platforms in the modern era. This article explores the impact of data on retailers and the shift towards online shopping, as well as the importance of creating a great brick-and-mortar experience for customers.
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