Launching Arloscent: Behind the Scenes of a Candle Brand

Business Innovation and Technology

Take a peek behind the scenes of the exciting journey to launch Arloscent, a new candle brand. From testing scents to designing packaging, this article reveals the creative process and challenges faced by the team.

Scent Testing and Packaging Design

🕯️The creator is testing the smell and burn time of the candles.

🎨The speaker tried to create a design where the box could unfold into art, but it didn't work out.

🌲She considers using the name 'Willow' for a woodsy scent in her packaging process.

💰The speaker wants to create a detailed cost list for the candles.

📸The speaker is using shavings to represent wood in the scene.

Photo Shoot and Launch Preparation

👗The first dress worn for the photo shoot is a viral dress from Dish.

🌺The second dress, from Shop Doan, is flowy, floral, and has a darker pattern to complement the milky and light candle scent.

🗓️The team discusses planning for the launch date and creating a making-of series.

🇫🇷The Arloscent is still on its way from France and it's causing stress.

⏱️They are working on perfecting everything before the official launch day.

FAQ

What is the inspiration behind the 'Willow' scent?

The speaker was inspired by the woodsy scent and natural elements, and wanted to capture that in the packaging process.

How are the team planning for the launch date?

The team is discussing and planning for the launch date, as well as creating a making-of series to build anticipation.

Is the Arloscent shipment causing any delays?

The Arloscent is still on its way from France and causing stress, but the team believes it will arrive in time for the launch, although it will be cutting it close.

What is the main focus before the official launch day?

The team is focused on perfecting everything before the official launch day to ensure a successful debut.

Summary with Timestamps

🕯️ 0:40The creator is excited to see all the elements of her candle project come together, from the vessel to the scents, and is testing the final samples before production.

📦 3:20The speaker is working on creating a box for a candle, but is struggling to match the artwork and design.

🎄 6:38The YouTuber discusses the French version of Christmas, her packaging process, and her satisfaction with the printing.

💡 10:59The speaker discusses the price of candles and the decision to exclude certain elements to meet a specific price point.

📸 14:26The speaker is experimenting with creating a scene using pansies and violets in their product photography.

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