In a recent event, Adswerve provided insights into media activation and consulting services, industry trends, and client strategies. The event covered a range of topics, including leveraging Google's privacy-preserving advertising tools, optimizing campaign workflows, and legal considerations for advertising. Here are the key takeaways from the event:
How can clients make the most of Google's privacy-preserving advertising tools?
Clients can leverage first-party data-driven opportunities and explore YouTube and CTV targeting options in DV360.
What are the key considerations for campaign optimization?
Efficient workflows, standardized documentation, and integration with GA4 for cleaner data are essential for better utilization of media dollars.
What legal considerations should advertisers keep in mind?
Legal teams should be consulted for in-depth questions about confusing legislation, and collaboration with legal teams is crucial to support and adapt to new requirements.
How can marketers prioritize privacy and data cleanliness?
Marketers should focus on integrating with GA4, cleaning up floodlights, and embracing Google's backend solutions for privacy.
What bidding strategies are becoming popular among clients?
Value-based bidding in SA 360 is gaining popularity among clients for better campaign performance.
In a recent event, Adswerve provided insights into media activation and consulting services, industry trends, and client strategies. The event covered a range of topics, including leveraging Google's privacy-preserving advertising tools, optimizing campaign workflows, and legal considerations for advertising. Here are the key takeaways from the event:
Popular Topics