The Colorful History of Skittles: From Pre-Game Snacks to Pride Packaging
BusinessSales and Customer ServiceDiscover the fascinating journey of Skittles, from being a pre-game energizer for NFL star Marshawn Lynch to their iconic rainbow Pride packaging. Explore their unique marketing strategies and the controversies they faced along the way.
Skittles' Unconventional Marketing Tactics
⭐️Marshawn Lynch snacking on Skittles as a pre-game Energizer
⭐️Skittles' tag team with WWE on Monday Night Raw
⭐️Success of Skittles' musical advertising campaign
⭐️Skittles' live stream stunt and advertising awards
⭐️Skittles' distinct and original flavors
Controversies and Rebranding Efforts
✨Initial criticism for lack of ethnic diversity in LGBTQ+ Pride packaging
✨Problem with gray packaging and grayscale candies
✨Return of rainbows for Pride packs with LGBTQ+ artist designs
FAQ
What is the significance of Marshawn Lynch snacking on Skittles?
Lynch's mother gave him Skittles to settle his upset stomach before games, and he continued the tradition as a pre-game ritual.
How did Skittles promote their candy on Monday Night Raw with WWE?
Skittles formed a tag team with WWE in the 2000s, and the announcers emphasized the fruity and delicious qualities of Skittles during the sponsorship.
Why did Skittles face criticism for their LGBTQ+ Pride packaging?
Skittles initially faced criticism for not representing ethnic diversity in their LGBTQ+ Pride packaging, but they later brought back the rainbows for Pride packs with LGBTQ+ artist designs.
What was the outcome of Skittles' live stream stunt?
Skittles' live stream stunt generated over 1.25 billion impressions and earned numerous advertising awards.
What are the flavors of Skittles?
Skittles claims to have five distinct and original flavors, each color-coordinated to match the taste.
Summary with Timestamps
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Discover the fascinating journey of Skittles, from being a pre-game energizer for NFL star Marshawn Lynch to their iconic rainbow Pride packaging. Explore their unique marketing strategies and the controversies they faced along the way.
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