The Current Watch Buying and Selling Situation: A Comprehensive Overview
BusinessSales and Customer ServiceIn this article, Jonathan discusses the current watch buying and selling situation, including the impact of financial circumstances on watch sales, the availability and affordability of watches, the importance of customer relationships, the challenges faced by Rolex stores, and suggestions for Rolex to adopt a more modern approach.
Impact of Financial Circumstances on Watch Sales
⌚Many people are selling their watches due to financial circumstances.
⌚Prices of watches have come down, making them more affordable.
⌚Watches are becoming more available, even appearing in dealers' stocks.
Challenges Faced by Rolex Stores and Suggestions for Improvement
⌚The store has a nice showcase of watches but often has no stock available for sale.
⌚Customer inquiries are not handled well, leading to frustration for both customers and salespeople.
⌚Rolex should adopt a more modern and user-friendly approach like Apple.
⌚Rolex should engage with the community and invite influencers to promote their brand.
FAQ
How has the affordability of watches been impacted?
The prices of watches have come down, making them more affordable.
What are some challenges faced by Rolex stores?
The store has a nice showcase of watches but often has no stock available for sale, and customer inquiries are not handled well, leading to frustration for both customers and salespeople.
What suggestions does Jonathan have for Rolex to improve?
Jonathan suggests that Rolex should adopt a more modern and user-friendly approach like Apple, and should engage with the community and invite influencers to promote their brand.
What is the impact of financial circumstances on watch sales?
Many people are selling their watches due to financial circumstances, and watches are becoming more available, even appearing in dealers' stocks.
What is the speaker's experience with insurance after a significant incident?
The speaker's insurers, Marsh, were fair and thorough in handling the claim.
Summary with Timestamps
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In this article, Jonathan discusses the current watch buying and selling situation, including the impact of financial circumstances on watch sales, the availability and affordability of watches, the importance of customer relationships, the challenges faced by Rolex stores, and suggestions for Rolex to adopt a more modern approach.
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