Double 11 Live Stream Sales Recap: Excessive Returns, Controversies, and Speculation

What led to the excessive returns during the Double 11 event?

The excessive returns were attributed to various factors such as unsatisfactory product quality, misleading advertising, and a lack of consumer trust. These issues led to a high return rate for many live stream sales hosts.

Why did some merchants cease cooperation with Little Sheep?

Merchants ceased cooperation with Little Sheep due to the financial implications of excessive returns and penalties. The high return rate affected their sales and profitability, leading to the decision to end the partnership.

What impact did the Double 11 event have on major e-commerce platforms?

The event resulted in significant losses for major e-commerce platforms, with reports of only selling a few hundred pairs of shoes. This decline in sales raised concerns about the overall performance of the event.

Why was there no disclosure of specific growth figures at the end of the shopping festival?

The lack of specific growth figures at the conclusion of the shopping festival led to speculation of dismal data. This lack of transparency raised questions about the event's success and performance.

What factors contributed to the decline in courier volume during Double 11?

The decline in courier volume during Double 11 was indicative of slow sales during the event. This decline could be attributed to various factors such as consumer spending habits, product availability, and overall market conditions.