How to Build an Irresistible Copywriting Portfolio in Under 30 Minutes
TutorialTechnology TutorialsBuilding a portfolio requires more than just random writing samples or a fancy resume. It needs to be easy to navigate, update, share, and personalize for each client. This article provides a step-by-step tutorial on setting up a free and easy portfolio in under 30 minutes, with a clear example of what an irresistible portfolio should look like. It also offers a behind-the-scenes look at portfolios created by students in the Copy Posse Launch Pad program.
Setting Up Your Portfolio in Google Docs
⭐Use Google Docs to easily store and share copy with clients.
⭐Create a new folder in Google Drive to organize your portfolio.
⭐Name your portfolio with your name followed by a dash and the client's name.
Organizing and Sharing Your Portfolio
🔑Clients prefer to view your work in the context of an entire campaign or sales funnel.
🔑Organize your copy documents within each project folder by clearly naming and numbering them.
🔑Number your assets in the order you want them to be read.
FAQ
How important is it to personalize my portfolio for each client?
Personalizing your portfolio for each client shows that you understand their specific needs and can tailor your work to meet those needs.
What should I include in my executive summary?
Your executive summary should provide a big picture view and explain the angle and direction of your campaigns, giving clients insight into what it's like to work with you.
How do I prevent clients from editing or deleting files in my shared portfolio?
You can share your portfolio with the highest-level folder and select 'View Only' settings to prevent clients from editing or deleting files.
What if I don't have any copywriting assets to include in my portfolio?
If you don't have any copywriting assets, find ways to build a portfolio and attract clients, such as creating sample projects or offering to do pro bono work.
How can I make my portfolio easy to navigate for clients?
Organize your copy documents within each project folder by clearly naming and numbering them, and number your assets in the order you want them to be read.
Summary with Timestamps
Browse More Tutorial Video Summaries
Building LEGO Displays: A Fun and Challenging DIY Project
Master Reasoning with Khan Sir: 30-Day Special Class Overview
Transform Your Seashells with Acid: A Step-by-Step Guide
Mastering Complex Math Problems: A Fast-Paced Math Series Session
Ultimate Guide to Pinners Conference: Everything You Need to Know Before You Go!
Mastering Reasoning for UP Constable RE Exam: Tips and Tricks
Building a portfolio requires more than just random writing samples or a fancy resume. It needs to be easy to navigate, update, share, and personalize for each client. This article provides a step-by-step tutorial on setting up a free and easy portfolio in under 30 minutes, with a clear example of what an irresistible portfolio should look like. It also offers a behind-the-scenes look at portfolios created by students in the Copy Posse Launch Pad program.
Popular Topics